Thursday, January 22, 2009

Bolivian Referendum Goes Online with Facebook Ads

All you web 2.0 types will love this. Bolivia, where I currently am, is about to have a referendum on accepting a new and very controversial referendum. All around the country every wall is plastered with "Vota Si" or "Vota No" posters or Grafiti. But one place I saw an add that really suprised me is on facebook when I logged in from an internet cafe in Sucre (Which is a "Vota No" strong hold).
Now I think that´s pretty impressive for a country where it took me 10 hours to travel 220km. I´ll be in La Paz for the aftermath of the referendum, so it should be a very interesting time.

P.S. A travel companion of mine has posted an article that gives some background on the referendum on, it is in German right now but there should be an English translation by tomorrow afternoon. You can access it here in German. In the mean time you can either learn German or use Google translate. The Google translation is readable but stumbles on the more complicated parts, I suggest you wait for the translation which I will post a link to as soon as it is up.

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